Word-of-mouth – it was there, it is there and it will remain there. We still believe more on our friends and relatives than anyone/anything else. Suppose if I read about an app through news or other promotional ways, I will not put my hands-in until I have a strong need of it or I hear to try the same app, recommended by one of my friends. Agree?
So, if you are agree and being an app marketer, you also want to jump in word-of-mouth. I would like to tell you that there is an advance version of word-of-mouth, specifically designed for app marketing, named as “in-app referral marketing”.
What is in-app referral marketing?
App Suggestions from friends and families is app reference. And to encourage users to suggest your app is called in-app referral marketing.
Our favourite apps like Airbnb, UBER, Evernote and others are claiming to be benefitted from in-app referral marketing. Airbnb has a record of achieving 300% more sign-ups and bookings after it adopted in-app referral strategy. If they can, you too.
How to Start with In-app Referral Marketing?
1. Wait for a Right Time to Jump
You need genuine users who are actually interested in your app – not those who refer your app just to earn some incentives. That’s why you have to wait. If it’s an initial period of app, you have to wait till the app reach to some good number downloads. For e.g. if an app reaches to 10,000 downloads, you can make sure that the app is eligible for referral marketing or if an app didn’t even reached to 500 downloads, you have to work hard on app before you go for referral marketing strategy.
2. Promote it
Once you confirm thousand-figure downloads, your app is ready for in-app referral marketing. You have assets of 10,000 users who will give a boost to your referral marketing.
Build in-app referral campaigns with online, in-app and offline promotions.
- Online Promotion: Find the platforms where your app users spend their maximum time. For e.g. it may be Facebook or Instagram for general users while professionals spent their time with Linkedin and Twitter. Promote your app on the same platforms where you have confirmed presence of your targeted audience.
- In-app Promotion: Push notifications, alerts, in-app ads and in-app messages act as reminders to your users. Send these reminders to users without irritating them. So that next time when they talk with their friends and families, they don’t forget to mention your app in conversation.
- Offline Promotion: As I told you earlier, word-of-mouth is as powerful or more as it was earlier. Offer users something rewarding if they are ready to refer your app to their friends. For e.g. a fashion app offers free tickets to fashion-themed parties to those who refer the app to their friends. You can customize this trick as per your app type.
3. Confirm it
Are you receiving genuine users through app referrals? Are they just come and go? From which campaign (online, offline, in-app) you are getting users the most? To confirm that you are going on a right direction, you have to monitor it all.
4. Continue it
As you start going with in-app referral program, your app’s total number of users will increase. They will spread your app more if you continue your referral strategy. Keep your referral on the go until your app exists to grab as maximum users as you can.
Long Story Short
Refer users and they refer to others. This is how your app will grow like a buzz. It seems easy but it’s not. Planning with proper monitoring and analytics is what you need to get a track of what you are doing and how it is worth?
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