17 Feb 2016

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What You Could Expect from Emerging Trends of App Store Optimization?

Days are gone when app marketers were relying simply on keyword stuffing to grow up their app name on app stores. Now, the approach is turning natural. Quality matters more than quantity. Today, if you want to highlight your app on the surface, you have to follow truly natural ways including good quality app, bug free app, well designed app, etc.


Development is a half part of app; another half is app marketing – as you know an app without marketing is simply doesn’t exist. When we are talking about app marketing, how can we ignore App store optimization (ASO) - a fundamental acquisition strategy that continues to evolve? New Year brought new trends in everything including ASO that you must adopt to be on the top of the edge.

Here is the list of trends going to change the face of ASO.

1. Stronger App Indexing

What is app indexing? A system that give smartphone users access to apps through Google search results. It means when users search query on Google through smartphone, they get links to app. It is also called deep linking.

App indexing will be stronger than ever. Previously, when users were typing Google search query, the results were mobile websites. Now, when they type Google search query, the results will be apps than mobile websites (only if their search matches to the app keywords).

This is a precious opportunity for App marketers. You should start putting maximum app relevant keywords to get users on land page through Google Search Results.

2. Positive Reviews Are More Important than Anything Else

No ratings, no negative reviews, just focus on positive reviews, if you want your app to actually come up in a limelight. If you are getting negative reviews, make sure your app will be thrown at the app store corners. If you are 100% sure with your app – like you are assured of quality app with zero bugs and a real problem solver, still you fail to get positive reviews; App marketers suggest to go for paid app review services. Going for paid will be worth for app in future.

3. it’s a Time for Real Time Analytics

The more you understand your users, the more your app will get close to them. It’s time to analyze users’ behaviour with app in real time. Analyze what users do in app at what time. Where they tend to click, where they stay longer, where they don’t even have a look on, etc. you have to examine each minute of users’ with app.

4. Be an ASO-Savvy

ASO is as important for app as the SEO is for website. Gain as much knowledge as you can about ASO. Implement maximum ideas along with analyzing which one works the best. If you are an app developer or you don’t have time to look after ASO, hire the one who has years of experience in app marketing

5. In-app engagement and Personalization are at the top

It is more easy to drive downloads and revenue from an engaging app. If your app is not engaging, no matter how much you spend behind development and advertising, it will be totally a waste. In-app engagement is incomplete without personalization. A personalized user experience can increase shelf life of your app. That’s why; both these things are considered as app essentials.

At last, to make your app drive consistent traffic, you have to invest a good amount of time and efforts in App store optimization.

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